One of the most powerful ways to promote your MSP company is to focus on testimonial advertising. Using testimonies from past clients is a great way to build trust while also offering social proof for other businesses interested in using your IT services. Always going above and beyond the expectations of each client is a great way to make a lasting impact and ensure you receive five-star reviews.
Here are a few tips on how you can use testimonial advertising to extend the outreach of your IT support business:
Use a Variety of Voices
One way to stand out from the competition is to use testimonies from a variety of voices. Instead of limiting yourself to customer reviews, you can also focus on gaining feedback from your employers, vendors, and influential figures in your industry. Highlighting these different voices is a great way to build trust with potential clients and help you distinguish yourself from other IT support companies.
Focus on Consumer Ratings
Another way to promote your MSP company is to focus on receiving high consumer ratings for your IT services. The vast majority of businesses will check out your ratings before they consider partnering with your services. Always meeting the needs of your customers and ensuring they are well-satisfied with your services is essential in getting 5-star reviews. Encouraging existing clients to leave feedback or give a review for your company is also a great way to further boost your ratings.
Using quotes from happy clients is another way to build trust with your audience. You can use these quotes throughout your website, whether it’s only one sentence or a short paragraph. Creating a testimonials page on your website is another way to highlight your services and show clients why partnering with your IT company is a valuable long-term investment.
Social Media Marketing
Social media makes it easy for you to expand your outreach and interact with potential clients. Using social media shoutouts from happy customers is a great way to build social proof. Using hashtags with these shoutouts can also expand the range of your audience and maximize your outreach.
Finding new ways to promote your MSP company is essential to your success. Using testimonial advertising is an excellent way to develop the brand of your company and build trust with your consumers. You also have the flexibility to use testimonial advertising in many different ways, whether it’s focusing on consumer ratings, social media, quotes, or feedback from past clients. Now is a great time to begin focus on testimonial advertising to elevate your IT business to even greater levels of success.