You should pursue an email marketing campaign for your MSP company. CRM (Customer Relationship Management) software can automate outreach, gradually drawing subscribers through the sales funnel to conversion. The thing is, you’ve got to properly manage email outreach or you won’t get the conversions sought, and you’ll lose subscribers.
Considerable Email Tactics
Many marketing groups who specialize in solutions for MSPs advise specific outreach tactics pertaining to email. Different MSPs will have different unique best practices, but there are some generalized approaches to this sort of outreach that have a history of success. Following are four that should help most MSPs increase email conversions through proper email management:
1. Treat All Email Subscribers As Leads, Nurture Them
Whenever you’ve got a new email subscriber, that’s a lead. Now you need to nurture them along. Get them involved in the CRM sales funnel of your MSP, and send them appropriate information at the proper intervals. You don’t want to repeat messages, but you do want to calibrate them to match specific customers; so learn what they’re looking for, categorize them properly, and send out enticing messages.
2. Be Sure You Immediately Follow Up With New Subscribers
You should immediately send emails to new subscribers–greet them. Let them know what they’re in for with your MSP. Get all the necessary information out of the way right upfront, and don’t neglect a tastefully-placed CTA (Call To Action) which leads the new subscriber to your website.
3. Start Off Smart with Freebies and Personalization As Feasible
With that first email, it’s not a bad idea to include some sort of freebie. Maybe you provide a coupon for a free consultation or offer some free hardware with an address and the payment of a shipping fee. Whatever is most feasible for your MSP company. On that note, with the onboarding of new subscribers, personalization out the gate is likely to keep them longer. It’s not always possible, but where it is, using CRM to help personalize is helpful.
4. Gradually Dial Up Pitches–Start Small–And Prime Your Site for Conversion
Assure your pitches match the point of the sales funnel where subscribers are. You gradually dial up your pitches based on Key Performance Indicators (KPIs) that reveal where subscribers are in the sales funnel. When they’re at a certain point, it’s time to pitch them harder. Be sure whatever CTAs you use lead subscribers to portions of the site primed for conversion. Don’t make it hard to sign up for services.
Getting the Most from Subscribers
An MSP company nurturing email subscribers produces leads. Follow up quickly, send out a few coupons or other freebies, personalize outreach, and increase pitches in a way matching the progression of your sales funnel. Tactics like these should expand conversions via email subscribers; seek consultation to determine effective KPIs that reveal which of these tactics are most aligned to your particular MSP.