An MSP blog can be effective in terms of persuasion. There are conventions pertaining to the most persuasive writing practices. Some things will be more effective, others will work against you. The straightforward approach is best, except when it isn’t. Direct copywriting full of “salesy” language comes across as inauthentic, even if it is totally honest.
Tips to Write at Your Most Persuasive
Meanwhile, reviews and referrals from clients tend to be persuasive to prospects, and being a resource also establishes you as a reliable authority. Additional tips to being persuasive in your writing include:
Know Your Audience
Who is your audience? Which share of the market does your MSP have the greatest likelihood of reaching? When are they most likely to engage? What is the average buyer’s cycle for clients? What level of services can you expect them to secure from you?
Determine answers to these questions, work with SEO groups providing SEO marketing consultation to determine more relevant questions and save time answering them.
Build Trust, “Agitate” the Problem
Your MSP blog should reflect what clients think and feel. What are their pain points? What drives them? Dig up problems you know are issues for clients so you can remind them of unnecessary losses.
Solve those problems with your blog by showing how your products and services assuage such operational pain points, promulgating productivity. Continuously produce such content to become a trusted authority.
Personality, Grammar, Style, and Word Choice
The level of vocabulary you use should reflect client familiarity, not merely the technical accuracy and precision behind techie “shop talk”. Grammar should be professional in a way reflecting conventional preferences of sought prospects. Personality will be in part mitigated by grammar, style, and word choice; but put some thought into this as well.
More Persuasive Blogging
An MSP blog with personality, proper grammar, style, word-choice, built-in trust, and audience focus should be more persuasive. Consider present blogging practices and whether to improve.