An MSP company that doesn’t use SEO is likely leaving money on the table. But SEO is a moving target. As search engines develop, so do search algorithms and varying practices concerning how results are presented for those making search queries.
You’ve always got to stay ahead of tech trends. For this reason, many MSPs seek specific solutions from SEO agencies who cater to them. Presently, several key things define successful content and are worth your consideration:
Keyword Distribution Balance
Your MSP company should use a variety of keywords localized to the region you serve and derived from data defining your market. These keywords should be evenly distributed throughout your content, with an emphasis on repetition in the first 200 words. Try and have the primary keyword phrase in that initial 200 words at least twice.
Inclusion of Headers, Some with Keywords
Headers divide content into readable chunks and make it scannable, which is absolutely essential in today’s mobile arena. More people use the web through mobile devices than desktop computers now. They don’t read as deeply as when at a desk in a home or office. Headers summarize content, and a keyword or two in a bit of writing helps readers feel they’ve found what they were looking for.
Effective Introduction and Interactive Content
Ensure you have good hooks drawing readers into perusing your content. Include a link or two so you’ve got a level of interactivity to offer. Infographics, images, tasteful memes, and video may also be effective.
Consider apps as well, if that’s feasible. When content is additionally relevant and qualitative, answering pain points of target clientele, it’s also going to be more readable, and so initiate more successful interaction.
Setting Up Content for Success
When an MSP company effectively introduces content that’s interactive, relevant, and value-rich, properly distributes keywords throughout, and divides content up using tactics like headers for mobile use, that content is likely going to be more effective.