Brand awareness might seem nearly impossible to measure as it is unseen. There is no single metric that tracks brand awareness. The challenge lies in identifying brand awareness hurdles and overcoming them in a timely manner through MSP marketing and other efforts.
The Challenge of Building a Buzz
Getting the word out about your company seems like it should be fairly easy with a savvy MSP marketing campaign. You need your content in front of the right eyes as soon as possible. There is no sense investing hours into creating marketing plans and generating online content for increased web traffic if no one can find it. Get a sense of your target customer’s media habits and act accordingly.
Content That Ranks Low on Search Engine Results
Search engine optimization (SEO) is essential to getting your brand noticed. Do not plan out your SEO, and branding pushes independently from one another. These two facets of marketing are intertwined. Start by determining the optimal keywords for your brand. Strive to rank highly on search engine results for these words and phrases. Keep pushing and you will eventually reach the first couple pages of search results or even the first page.
Consider using the Google Keyword Tool that creates a helpful list of suggested keywords in accordance with user searches. Click the “Search for a new keyword” option, enter the primary topics you would like to cover, nail down that target keyword list and you will be ready to intersperse these important words throughout your content.
Failing to Reach the Proper Audience
Consider using the social share metric that can get a gauge of audience preferences. Social shares indicate the manner in which the audience uses various types of content. If the social share metric underperforms, it is a sign you are not putting your material in front of the right audience. Consider using an entire suite of SEO tools, as well as social listening tech, to determine which audience you should target. The next step is to study the audience engagement with metrics ranging from the aforementioned social shares to backlinks, keywords, etc.
Once SEO is provided with the attention it deserves, you will notice a meaningful impact on every single piece of content, be it old or new. So, don’t assume your low-ranking content will be lowly-rated forever! Invest in your SEO push and it will not be long until those old posts and articles receive a flurry of new hits.
Solve Your Brand Awareness Problem and You Will Enjoy an Uptick in Business
Once the brand awareness hurdle is behind you, you will gradually notice an increase in business and ultimately snag that much more market share from your competitors. Keep pushing and it will not be long until your MSP marketing efforts make your company name and brand easily recognisable at businesses throughout the region.