Managed services marketing has a substantial uphill climb ahead of it. There are a lot of easy mistakes to make, and the rules of the game keep changing. Owing to strange political intrigue on sites like Facebook, using the wrong name at the wrong time could get you banned for life. It’s not the free “wild wild west” it used to be.
The internet today is becoming authoritarian, and many marketers are getting collaterally impacted by these vast shifts in policy. If you’re going to avoid being impacted, you need to avoid basic mistakes in operation. Consider the following tactics:
Don’t Neglect Effective Research, Plan Accordingly
Managed services marketing that isn’t informed by market research will be unlikely to have the positive effect you intend. It’s imperative you know which platforms will best resonate with your MSP and what their rules of operation are. They’re going to try and stop you from sending out anything of a “mass” variety. It’s essential not to be in “Facebook jail” or its equivalent on other platforms.
Be Authentic and Have a Real Social Media Presence
Being authentic will draw more readers than being professionally corporate. Talk like people talk, and look at existing clients to get an idea of the “psychographic” realities defining them. In IT, you’re likely going to find a vast number of clients who have very similar characteristics in terms of thinking. Figure out what these are, and develop a social media presence that’s effective.
Be Absolutely Sure You Do Not Trust AI to Do the Job
AI can’t think critically, and algorithms have political motivation behind them more often than not. They’ll group you based on characteristics you didn’t even know the AI was looking for. Additionally, AI doesn’t understand your specific market. Ensure you don’t trust your marketing to AI exclusively.
Effective Social Media Utility
Your managed services marketing will be more effective on social media if you avoid trusting AI, if you’re authentic in your online presence, and if you plan based on effective research. Consider these tactics to find a greater positive impact on what you do as regards social media marketing.