MSP marketing should approach digital outreach with analytically informed strategy. Use available data to help send emails which are the most effective. In terms of email, here are tips to help you most effectively engage prospects through email marketing campaigns:
Position Important Info at the Email Body’s Top Left
MSP marketing should draft emails with relevant information right where the eyes of readers will be. In terms of desktop and mobile web interaction, most English-speaking email platforms are going to concentrate relevant information in the top-left of the email’s body. Get your hook there and make it brief.
Basically, you’re looking to condense value propositions in such a way that they directly affect target demographics. Personalization helps, but depending on how many emails you’re spending, this may not be feasible. Working with SEO agencies specializing in the sort of solutions MSP businesses need here can help you find the right balance.
Ensure Relevant CTAs Stand Out in a Balanced Way
Calls to action (CTAs) aren’t just for the end of an email; you can put them right in the middle or even in the top-left— but they’ve got to be relevant, stand out, and draw the reader on.
Design Emails to be Scanned, Use Readable Font
Who has time to read an email? Everyone is busy. If they even open what you send them, they’re just going to scan it. Value propositions and benefits your MSP provides need to be apparent with a quick scan, and appropriately evocative. Design emails to be scanned. Also, don’t use fancy fonts— use those which are easy and comfortable to read.
Optimized Email Outreach
MSP marketing should draft emails in a readable font that is scannable, balanced with CTAs, and leveraging data to condense information in strategically important areas of the email’s body. This will more likely facilitate engagement with sought prospects.