A big part of any MSP marketing campaign will be lead acquisition and nourishment. First prospects visit your online site, then take action which puts them into the “lead” category. Also, this happens when you hit up conventions, or similar IT get-togethers.
You’re going to get lots of information, and you need to manage it as though each email address you acquire will be your next big client. Some won’t, and you’ll have to let them go. Still, some will.
You’re likely to get more conversions if you nourish leads appropriately, and that begins with a professionally-drafted welcome email. Following are a few points to consider in that direction:
Don’t Forget to Thank New Subscribers
When it comes to MSP marketing, you need to take the perspective of new subscribers to heart. If you gave personal information to a prospective IT partner, wouldn’t you want them to thank you for that data? Ensure you thank any prospects willing to give you contact information; do that right off the bat.
Immediately Deliver Any Promised Incentives
If you’ve promised incentives to clients in return for their contact information, then you had better deliver on those incentives immediately. Do so in your welcoming email; that will immediately communicate professionalism and trustworthiness.
Find Ways to Ensure Subscribers Put You on Their Whitelist
You might ask new subscribers to whitelist you. That means to include your email address in their address book. Give them easy instructions on how to do so and put this request in the email after your welcome, gratitude, and incentive fulfillment.
If you’re having trouble getting prospects to whitelist you, perhaps offer additional incentive should they do so. If you deliver on the first incentive, they might pick up this second incentive “bread crumb”, too.
Welcoming New Subscribers
In your MSP marketing, you should appropriately draft welcome emails to new subscribers. Include whitelist requests, promised incentives, and professional gratitude.