Marketing assets are written, verbalized, or visualized content used for marketing purposes. Marketing assets can be fairly brief in the form of a social media post or quite elaborate. However, the common purpose of all marketing assets for MSP businesses is they provide value to the audience. Ideally, marketing assets will be strategically incorporated into an overarching marketing strategy.
People won’t spend for your MSP business services unless they are aware your company exists. This means marketing begins with traffic. Today’s traffic is primarily centered on the internet, as opposed to foot traffic that leads to in-person sales. The challenge lies in boosting awareness of your brand to steer clients in your direction. The optimal marketing assets for your company might not be ideal for the next and so on, so be strategic when developing your nuanced approach.
Social Media Is Becoming Increasingly Important
Social media is now used by businesses and professionals of all varieties. These platforms have significantly morphed from online hangouts for college students to important marketing assets. If your business is not yet on social media platforms such as Twitter, LinkedIn, and Facebook, establish an account without delay. Build up your follower base on these platforms and some will convert into paying clients. Try to create online content that your followers are inclined to share with colleagues and friends. A single social media post that goes viral will put your company in the limelight and steer that much more business your way.
Blog Posts as Marketing Assets
Blogs are a latent form of marketing that might not seem that important at first glance yet actually prove quite effective. Blogs are sources of information that answer questions, educate potential clients, and reinforce your company’s legitimacy. The best blog posts help the audience solve problems while artfully weaving in keywords to enhance search engine optimization or SEO for short.
People Love Infographics
Infographics are a highly effective marketing asset as they present information in combination with images, convincing prospective clients to convert into paying clients. Choose infographics that deliver the information your target audience covets, and you will find your online visitors really do spend that much more time consuming your online content. This time investment is important as it means those prospects are seriously considering your unique value offering and have the potential to move from the top of the sales funnel down to the bottom where they convert into loyal, paying clients.
Steer Prospects Toward Conversion
CTA is an acronym that stands for call-to-action. Recommend your online audience take a certain action, and they really are that much more likely to reach out to your MSP business for more information. Some are more inclined to sign up for an email newsletter, while others are willing to pick up the phone. Provide your contact information, making it easy for interested parties to learn more about your company, and it won’t be long until you receive inquiries from interested prospects.