Focusing on ways to increase your marketing outreach should be a priority for your MSP company. Understanding how to align SEO and user experience (UX) together is key to generating more traffic to your website. Continually looking for ways to improve while never staying satisfied with the status quo is critical in the world of marketing. Here are tips on how to better align your SEO and user experience:
Focus on Collaboration
The first step in combining these strategies is to focus more on collaboration. Everyone on the UX and SEO teams needs to work together on understanding how to better improve the experience for users while also focusing on SEO. Creating a set of collaborative goals can make it easier to work together to ensure everyone is on the same page. Focusing on a shared mission also requires knowledge and resource sharing, whether it’s through search data analysis, A/B testing, or competitive research.
Understand Page Pathways
Another key aspect to improving your MSP company marketing is to focus on better understanding page pathways. These page pathways are simply a sequence of pages that allows a visitor to navigate across your website. You can optimize the pathways better by spending time learning about the needs of your audience. Using SEO is a great way to build organic traffic to your website that’s followed by page layout and on-site navigation decisions to further direct your visitors for the best user experience.
Continue to Work Diligently and Measure the Results
A successful partnership between SEO and UX involves a lot of testing and measuring incremental changes to find the right balance in making improvements. Keeping track of all these changes is important, as even a minor change can have a positive or negative impact on engagement. Making sure you keep these detailed records will make everyone’s job easier while finding ways to improve the design of your website.
Focus on Performance
Aligning both SEO and UX together isn’t a one-time project, but it’s a long-term collaborative approach. Defining clear responsibilities and roles for each team member is important in making it easier to reach your goals. Checking out different metrics can help you better understand performance while also identifying any areas that are in need of improvement. Making any adjustments to these goals over time is also a good idea in helping your business stay up with the latest trends.
Closing Thoughts
Marketing requires a teamwork approach involving everyone within your MSP company. Focusing on collaboration and setting different goals can help make sure that everyone is working towards a common objective. Continuing to find ways to improve is also important in boosting your marketing efforts while standing out from the competition. Marketing trends will only continue to evolve, so stay up to date to reach a wide range of clients in today’s highly competitive environment.
