A call to action, commonly referred to with the acronym of CTA, is placed at the end of content, yet it is arguably the most important component of a blog post, service page, or other pieces of writing. The CTA steers readers toward a specific action. A strategic approach to crafting a CTA for your MSP company will spur customer conversions, some of which have the potential to be lasting.
Get to the Point
The best CTAs are fairly short. Most people aren’t willing to read more than three or four sentences in a call to action. Cut out the excess, focus on convincing your readers to heed your CTA, and prominently feature your MSP company contact information.
Focus on Word Choice
The artful presentation of your CTA has the potential to make the difference between a failed conversion attempt and one that succeeds. Above all, focus on the semantic nuances of your final paragraph. Employ strong verbs that catalyze readers into action. As an example, a brief CTA featuring phrases and words such as “now”, “join”, “learn more” and “start” are that much more likely to compel readers into taking action.
The Clock is Ticking
Make it clear to your target customers that the time available to take advantage of your value offering is limited. Create a sense of urgency and you will increase your conversion rate by convincing target clients to seize the opportunity to buy your product, service, or other value offerings. You can generate such a sense of urgency with the strategic use of language including phrases such as “sign up now” and “shop at our location today”.
Even weaving in action-oriented verbs such as “act” or adjectives such as “limited” will compel your readers to heed your call to action. The icing on the cake is the addition of a countdown timer to the CTA to communicate when the offer in question will expire. If you have limited inventory, consider adding an inventory counter to your CTA to develop an even stronger sense of urgency.
Personalize Email CTAs
Every email message you send to your audience should be tailored to their behavior, preference, and identity. Personalize the CTA for the recipient with information relevant to his or her purchases as well as items/services that the customer has expressed an interest in, and you’ll find they prove that much more engaged with the message.
Practice Makes Perfect
Practice rewriting your CTAs several times over before publishing them. Perfect the linguistic nuances of this essential component of online content, and you’ll drive web surfers to your products and services with that much more success. When in doubt, try different CTAs and compare the results of each to get a sense of which works the best. Continue to modify your selected CTA as time progresses, and it will make the intended impact, ultimately helping you boost conversions and add that much more to your MSP company’s bottom line.
