Content is still king in the context of online marketing. However, if your MSP company is like most others, you are making several key mistakes that are unintentionally sabotaging your inbound marketing campaign.
Beware of the following pitfalls, sidestep them while perfecting your content marketing strategy and the stage will be set for your MSP to make the most of every dollar spent on inbound marketing.
Running Campaigns Without Testing
It is a grave mistake to invest your time and money in content marketing assuming it will work no matter what. Test, experiment and alter your strategy as appropriate. Testing eliminates the guesswork, shifting the focus to data that tells the truth about your inbound marketing campaign.
Perform A/B split tests to determine which headlines and landing pages have the highest conversion rates. Even opt-in forms and featured images should be tested as well. Continue to test your advertising, targeting, content, promotions and services as time progresses, make the necessary adjustments and it won’t take long to increase conversions.
Creating a Lot of Content Without a Targeted Focus
This approach is flawed in that it fails to shine the spotlight on your best content, meaning it won’t make the intended impact. Re-promote, repurpose and feature your best content so it is shown to your selected audience, and your MSP company will have a legitimate chance of reaching its true potential.
Not Tailoring Content to the Preferences of the Target Audience
The sad truth about modern-day content marketing is a growing percentage of the content provides little value or meaning. Some of this content is even cringe-worthy. If you are incapable of developing high-quality content on your own, there is nothing wrong with outsourcing the challenge to a content development specialist.
Failing to Automate Content Marketing
Content marketing automation facilitates the prompt and effective publication of material for your target audience to consume without impediment. Invest resources in automation, and you will be liberated to narrow your focus on enhancing your company’s value offering rather than investing hour after hour handling all the monotonous components of inbound marketing that could easily be automated.
Failing to Follow the Competition
It is in your interest to take a close look at what the competition is doing in the context of inbound marketing. If you find your competitors are succeeding where you are failing, take notes and alter your content accordingly.
Perform an Honest Assessment of Your Content Marketing
Avoid the pitfalls of content marketing as detailed above and you will have done your part to maximize every penny your MSP company spends on inbound marketing. Once you correct these common mistakes, you will be empowered to move forward with a cohesive content marketing strategy that moves prospects through the top of the sales funnel and down to the bottom that much more efficiently.