The rise of influencer marketing is largely attributable to the ubiquity of social media and our celebrity-driven culture. Everyday people can now amass a large social media following, transform into celebrities, and rake in the cash through influencer marketing. The question is whether your MSP business should consider influencer marketing. Let’s take a look at four important considerations to ponder before moving forward with influencer marketing.
1. Is the Influencer the Right Partner for Your MSP business?
No two influencers are exactly the same. If you are considering paying for the services of an influencer, perform a deep dive into his or her background on social media and the web as a whole. If you find the influencer’s values do not align with those of your MSP business or if that individual has posted questionable content, shift your focus to other marketing opportunities or even another influencer altogether.
Keep in mind, some influencers purchase fake social media followers to create the impression that their audience is larger than it actually is. Review the influencer’s followers with spot checks to get a sense of whether those individuals are real and active on social media. Though this review is not thorough, it will give you a better sense as to whether partnering with a specific influencer makes sense for your MSP company.
2. Consider the Message You Are Attempting to Communicate
The message you want to transmit to your audience should be reflected by the content, values and word choice of the influencer you have in mind. Though this influencer will not directly sell IT business services on your behalf, he or she will indirectly tout your services. If you aren’t completely certain of the message you are attempting to communicate to others, spend some time developing that message before reviewing potential influencers.
3. Do You Know Your Customers In-Depth?
It is a mistake to pay a single penny to an influencer if you don’t know your target customers. Invest some time learning about your customers’ motivations, and you will have a better idea as to which specific social media platforms and influencers are ideal for your unique audience and aims. In particular, it will help to develop a more thorough understanding of what your customers say and do.
4. Envision Success
Use your mind’s eye to envision success in the context of inbound marketing through latent marketing via influencers. This type of campaign will take some time, so be patient and give your vision at least a couple of months to start taking shape.
Do Not Lose Sight of the Bigger Picture
Above all, it will help to take a macro view of your inbound marketing with the use of influencers. Consider how your influencer marketing shapes the overarching puzzle of inbound marketing. Gauge your progress every step of the way, alter your strategy as appropriate, and you will get a better sense as to whether influencer marketing makes sense for your MSP business.