Today’s digital world requires plenty of emails and texts from comfortable chairs behind screens and keyboards. However, these screen-based interactions will only take a marketing or sales professional only so far. Face-to-face interactions are also an absolute must! Plenty of business deals are not made in the office from a computer screen or telephone; a good number of deals are made in social settings, at the bar, at dinner, while golfing and so on. If your marketing team is not attending conferences, marketing events, and meetings, you are missing out on some valuable opportunities to establish meaningful connections. Here are four benefits when your marketing team attends IT marketing events and conferences:
1. Learn About New Business Ideas
Interacting with others in the same industry or niche makes it that much easier to approach work with a fresh outlook. Simply discussing marketing strategies or watching and listening to others discuss this subject matter at a conference really can make a massive difference in your subsequent approach. Do not lose sight of the fact that you can only do so much research on the web. Plenty of information on the web is rife with falsehoods and digressions. Your IT marketing team will obtain more valuable insights at networking events and conferences by mingling with others and listening to experts.
2. Establish Meaningful Relationships
This is the marketing department’s team to add to their “people Rolodex”, as it is called. Social settings are the perfect opportunity to network and establish relationships with others who will lead to new sales opportunities in the future. You will meet with insiders and power brokers from various businesses and industries. These are the people you need in your corner to push your business to the next level.
Furthermore, you can establish your company and your team as authority figures with successful face-to-face interactions. Put your merit on display, and others will be that much more inclined to send business your way. Just be sure to use a soft selling approach while at networking events. A hard sell will turn off many otherwise-interested parties. Make a lasting impression, hand out your business card, and stay in touch with the contacts you make at networking events. Some of these relationships just might blossom in the coming months and years.
3. Connect With Powerful Influencers
If your marketing team can touch base with an influencer, this individual can influence your target audience. Connections with influencers can occur online with social media yet too many people are attempting to make connections on the screen. Those who meet with influencers in person are much more likely to persuade them to hop on board. It is easier to trust someone after interacting with them in person rather than through a screen or a phone. Select the right influencer; he or she will catalyze awareness about your business and its offerings, recap key messages and serve as an important bridge to target customers.
4. Stay Up-to-date With the Latest Trends by Listening to Experienced Speakers
Conferences, meetings, and other events often feature speakers who have considerable success in business and other endeavors. These are the proven industry veterans you should pay close attention to. Listen closely and you will learn new information and obtain valuable insights that help you throughout the remainder of your career.
The Moral of the Story is to Press the Flesh
Have your IT marketing team get out there, interact with others, attend conferences and establish connections. These are the relationships that will help your business grow across posterity. Encourage extroverted behavior away from the screen; your business will stand that much better of a chance to reach its full potential. Make tomorrow the day you start getting your sales and marketing team in the habit of obtaining leads away from the screen. Once they have established this habit, they will find it is that much easier to build loyal bonds with clients across posterity.