Content marketing plays a key role in helping you reach a much broader audience for your MSP company. Consistently publishing new blog posts is a great way to rank higher in Google and help expand the outreach of your IT business. However, another way to boost the views of existing content is to update your old blog posts. Choosing to edit your blog posts requires less effort than writing a brand new blog. Here are a few tips to remember if you want to update your older blog posts to gain additional traffic.
1. Check Out Your Analytics
One of the most simple ways to determine which blog posts to update is to check your analytics. Some blog posts are much more effective at reaching a large audience compared to other articles. Consider updating a blog that created plenty of attention initially but no longer gains much traffic. Taking an in-depth look at all of your articles can help you determine which blog posts would benefit the most from an update.
2. Determine the Refresh Process for Blog Posts
Your MSP company can update a blog in a variety of ways. Creating a content roadmap for your update can be beneficial in helping you reach a larger audience. You can use new research on a particular topic or add visuals to better support your content. Collaborating with influencers in your area of expertise can also help you gain additional traffic. Understanding the most effective way to update existing content is essential in maximizing the value of your articles.
3. Promote Your Updated Article
Updating an existing blog post isn’t that effective if you are unable to promote it. Fortunately, you can choose from a variety of methods to market your blog post. Using keyword research is a great way to gain a higher ranking on Google, and sharing your article on social media is another option to gain more views. Email marketing is also an excellent way to gain more readers for your updated blog posts. Combining all of these marketing strategies will maximize your outreach and play a key role in growing your audience.
Finding the time to update your existing blog posts is a great way to breathe new life into older articles. Reviewing your analytics can help you choose which articles to edit. You can easily update your past articles by adding new research or visual content that provides value to the reader. Promoting these updated articles will allow you to reach a larger audience and generate traffic to your website. Content marketing is highly competitive, but following these tips can help you grow your MSP company.