Your MSP business will have access to a lot of data that can be successfully leveraged toward conversion of diverse prospects. However, if you’re going to have the most comprehensive marketing plan, you’ll need to take a strategic approach. Creativity doesn’t come from a vacuum. Like toned physical musculature, it requires regular work.
Steps to Take
If you’re going to get in shape, you’ll have to hit the gym at regular intervals throughout a normal week and keep that up for months on end. How long this takes will depend on what you bring to the gym with you. If you’re already in pretty good shape, hitting your peak won’t take long.
If you’ve never been in good shape, it’s going to take some work to hit your goal. The same is true in terms of creativity. If your MSP is not regularly creative, it will be hard to manufacture as much out of thin air. You need to establish best practices conducive to such an approach. Following are three to consider:
- Periodically restructure teams to reveal hidden trends – Your MSP business needs to mix around teams in order to facilitate creativity. Don’t simply divide people up into teams of two to 10 then leave them for the foreseeable future. One, people will leave your business. Two, you’ll hire new personnel. This means naturally you’ll have to restructure teams in the course of operations anyway. You might as well lean into this reality and mix things up a bit. People will be forced to think critically and produce new outcomes.
- Determine what drives data; whether it’s a human trend or not – Technically most data is human-driven, but that’s not the point. To some degree, technological development will drive outreach. As decentralized internet becomes core to modern life and mobile devices become more effective, new avenues of outreach become available. This is a non-human trend.
A human trend might be avoiding the purchase of a given technology owing to some negative article published in a mainstream tech publication. Knowing what trends are pushing the data and constructing marketing to match requires creativity from multiple angles.
- Facilitate comprehensive data accessibility so teams always have information – Especially if you start mixing and matching among marketing teams, it’s essential to keep everybody on the same page. One of the best ways to do that is to consolidate information into a single area and make it universally available to those with proper access credentials.
Balancing Data and Creativity
Your MSP business should keep data centrally located and available to all, understand what factors drive trends, and mix up teams periodically. This will do much to encourage natural creativity across marketing operations. Practices like these pursued over time eventually produce natural creativity.