Where Jokes and Tech Collide
IT services marketing is a world all on its own, but the best solutions will always take the human element into account. There are certain things which facilitate success more consistently than others, and one is surprising: catching your competitors off guard and striking.
A joke bridges a mental gap and takes things in an unexpected direction. But at the same time, there’s an expectation which is fulfilled. This is the punchline— it’s like a left hook that you didn’t see coming. The best jokes are a charming and unexpected juxtaposition whose realization evokes a laugh. Likewise, when it comes to tech marketing, if you can catch your competitors off guard, it’s just possible you’ll be able to absorb clients that otherwise neither of you would have acquired.
An Example from Americana
When George Washington fought and won the Battle of Trenton, he used information from a spy monitoring the British army to come at the enemy in a way which they didn’t expect. This won America’s freedom. The element Washington brings to the table, when it comes to surprise, is homework. A punchline doesn’t require you to monitor the enemy, but when it comes to a competitive market like that of modern technology, you will get nowhere without understanding what your competitors are up to.
Knowing The “Enemy”
As an example, you might take advantage of the fact that many tech providers refrain from posting marketing materials during holidays or over the weekends. Each competitor will have its own idiosyncrasies, but generally, if you monitor their activity, you can chart out with surprising accuracy the egress of your competition. Once you’ve determined when they are and aren’t most likely to post, you can bring your own IT services marketing materials to the fore and sustain a successful victory. Well, as far as victories can be determined when it comes to marketing.
As it turns out, there’s a way to quantify this. Google has been designed with a ubiquity of algorithms to help sort through today’s nigh-endless websites. There are certain things which will make a page more “visible” to those algorithms. One of them is activity. If you publish often, you’ll be more amenable to Google and other search engines. Double down on this visibility by producing and publishing content on your site when your competitors aren’t— this will catch them off guard. It’s the element of surprise describing the perfect punchline, and the joke’s on your competition.
Choosing Your Strategy
There are many different strategies of this kind that can successfully expand your brand using means which aren’t immediately obvious. You’ll certainly stumble on some of them on your own, but it’s akin to reinventing the wheel. A better way is using the knowledge of those who’ve gone before you— professional marketers who understand the tech environment specifically, and know a few tips and tricks to help clients get ahead.