Sometimes, movies and TV shows tell us the truth obliquely as a way of revealing the method by which they have entranced us. In the film Inception, the goal of the protagonists is to make a man think he came up with a certain idea himself. They were literally putting an idea into his head. This sort of “revelation of the method” can really help inform effective marketing strategy, and for the most part, it’s basic–as basic as slapping mortar on a brick and building a house. The size of your MSP marketing infrastructure and its effectiveness against the elements of shifting economic realities will depend on how well your digital craftsmanship is.
One of the strongest MSP marketing crafting techniques in this regard will be designing content which educates the customer sufficiently that they become able to make an informed choice. In King of the Hill, the protagonist does just this thing and lands a big propane client, while other sellers try to trick clients into buying or dazzle them into making a purchase. Ultimately, those clients that aren’t properly handled don’t remain, and those who are properly handled become loyal. So, this is the value of education— long-term loyalty. When you teach, you’re putting into the client’s mind an idea that they feel as though they’ve come to on their own. The best way to do this is through accurate, honest education. Consider these tips:
- Design regularly updated authoritative content
- Advise customers, then offer free samples to demonstrate your advice
- Participate/facilitate varying educational classes/exhibitions
Natural Client Conversion
An MSP marketing campaign that gives potential clients enough information to make an informed decision on their own, rather than continuously pressuring them into buying using promotions and other techniques, will likely be more successful. Professional marketing agencies specializing in MSPs and SEO can be ideal for this purpose, allowing you to maximize your content creation.