A comprehensive SEO checklist for your MSP company will transform your business and help you enjoy the returns of your digital marketing efforts. SEO is constantly changing, so you need to keep up with the latest trends to remain visible to online prospects. Increasing your SEO performance increases leads, helping you get more conversions.
Some of the things you need to improve your SEO and digital marketing ROI include:
A Crawlable URL
You need to create content that Google can find, index, and that the Googlebot spiders can understand. Make sure every text, picture, video, icon or embedded visual is understood by Google and other search engines. This is the technical part of your SEO campaign that ensures you remain visible and that different search engines rank you.
Master Your Keywords
Invest your money and resources into identifying the phrases and words people use to look for your services online. The most popular search phrases will ultimately inform the content you create. These phrases will help create content that guides people who are looking for the solutions you provide to your website. Once you have your phrases, you can break them down into primary and secondary keywords to help you curate content for your website.
Invest in establishing your credibility online by getting people with the right knowledge and authority in your field to create content for your MSP company. You can either get an in-house team that is willing to generate well-researched and data-informed contents or outsource content from sector leaders who are willing to share their knowledge on your company blog. If online guests find your content useful, Google notices and improves your ranking.
Your credibility also depends on the quality of content you create. You need to educate your customers and provide them with solutions to existing problems. Instead of pushing your products, work on providing information that helps readers identify the need for your solutions independently.
Work on making your content more identifiable by employing different optimization tactics. For example, make sure your site loads quickly. Work on creating on-page SEO tags, make the site mobile-friendly, improve its security with HTTPs, and work on continually improving the user experience. The most popular search engines prioritize sites that are secure and accessible from multiple devices, allowing visitors to complete their tasks on your website as fast as possible.
Make a list of people and mediums that will help you reach as many people as possible. Once you have your list, start working on earning solid links, mentions, and word of mouth promotions on different platforms. Additionally, work on sharing your content on your social media sites and on channels owned by your partners, affiliates, and friends. This will help you gain visibility from humans, not just Google crawlers, which will help establish your content as relevant and of good quality.
This simple checklist will help you integrate SEO strategy and best practices to grow your MSP company. Initially, it may seem like a lot to consider, especially when you factor in other marketing methods that need your attention. However, you will quickly learn what makes great contents and it will become ingrained into your creation process, improving your ranking significantly.