Blogging has emerged as an important MSP marketing tool. People really do read blogs. Your blog is an opportunity to establish legitimacy, build a rapport with those inclined to use your services and maximize your revenue. The question is which blogging techniques are best for driving more leads. Follow the tips detailed below to make the most of your blog.
Diversify the Content
If most of your blog posts feature the exact same style repeatedly, it is time to change things up. Add a survey, video, infographic or something else to make the page that much easier on the eyes. Add something to your blog in addition to plain text and it will be easier to keep the audience engaged as time progresses.
Address Clients’ Typical Challenges
Do not shy away from the specific problems your audience faces. This is the material online visitors are inclined to value and read from beginning to end. Solve client problems and they will be inclined to peruse the rest of your blog. More importantly, these readers will view your business as legitimate and retain your services across posterity.
Carefully Craft Headlines
Your blog headlines are a valuable opportunity to capture reader attention. Come up with a creative blog headline and you will dramatically increase the chances of people actually reading the content rather than skimming it or bypassing it altogether. Your MSP marketing push really will prove that much more effective if you master the art of hooking your audience with witty headlines.
Consult with the Experts
Feature an expert or an industry influencer on your blog and it will be easier to capture the attention of your target audience. Ideally, the individual featured on your blog will also share the content on his or her own blog, website and/or social media. The more your content is spread, the easier it will be to heighten awareness of your business and win even more market share.
Write about Topics in the News
The best blogs are relevant to current events, informative and topical. Do not shy away from local or national news. Use news opportunities as a chance to put your expertise on display and show how your services are relevant to other realms. Put your knowledge out there for public consumption with an insightful blog post and it just might go viral, helping your business steal the spotlight even more.
When in Doubt, Ask for Help!
Consider collaborating with others to drive even more leads. Influencers, industry leaders and other relevant experts can contribute to your blog and possibly even share your blog posts on their website or social media platforms. Just make sure your online content continues to provide value to your target audience. Reinforcement through the assistance of others will help you expand your online footprint, enhancing your MSP marketing push and gradually expanding your customer base even more as time progresses.
