The importance of IT content marketing is growing rapidly, so it’s essential that you know the latest data and trends. If you’re aware of content marketing patterns, you can develop an effective content marketing strategy for your MSP company. Use the following data and statistics to distribute content that rises above the competition:
Will Your Organization Increase Content Creation in 2017?
According to Point Visible, in 2017, content creation will increase by 70 percent for B2B marketers and 73 percent for B2C marketers. If you hope to increase your brand awareness, the value of your business and nurture your leads, think about increasing the volume of your valuable content in throughout the year.
What Is the Effectiveness Level of Your Content Marketing Plan?
Data collected by Point Visible showed that 22 percent of B2B marketers and 25 percent of B2C marketers thought they were very effective in their content marketing plans. Data also showed that about 62 percent of marketers were more successful than in the previous year.
Did your company accomplish your IT content marketing objectives in 2016? To reach your content creation goals in 2017, make sure your team is experienced and has a documented content marketing plan.
Does Your Business Have a Documented Content Marketing Strategy?
The data collected on B2B marketers shows that 37 percent of them have a documented content marketing strategy for 2017. Forty percent of B2C marketers also developed a documented content strategy for 2017. About three-quarters of the B2Bs and B2Cs have a strategy that operates as part of their business, rather than a dedicated content marketing plan.
Marketers who create a documented content marketing plan have better results from marketing on social platforms, paid content publishing and other content publication strategies.
Which Content Marketing Platforms Does Your Business Use?
Knowing the most effective marketing platforms can increase exposure for your business, which creates inbound leads that result in sales. According to the statistics by Point Visible, the most important content marketing platforms that businesses should use in 2017 are blogs, newsletters, social media, white papers, webinars, videos and infographics.
Does Your Content Marketing Include Social Media?
LinkedIn is one of the most popular social media platforms for content marketing with 92 percent of marketers using the platform. Facebook comes in second with 90 percent of B2B and B2C marketers. Statistics also show that when posting on Twitter, if you add an image, 150 percent more posts get retweeted. Posting images on Instagram is predicted to increase by 32 percent in the next four years for content marketing.
Are You Developing a Yearly Content Marketing Budget for Your Business?
The data shows that about 75 percent of marketers are increasing their content marketing budget in the next year. In fact, content marketing is expected to be a $300 billion industry within the next four years. The most effective content marketing strategies allocate about 40 percent of their marketing budget to content, according to Content Marketing Institute.
IT content marketing requires a big commitment of time and money, but it’s worth the investment. Making sure that your MSP business knows all these trends will yield positive results in the future.