It’s really important to incorporate the latest technology in all your MSP marketing outreach endeavors, but doing so will work against you if you get the wrong solutions. You yourself know: though technology exponentially increases on itself, first-generation innovations are full of bugs. Some aren’t as effective as advertised. Internally, you need to find your balance.
Getting Two Things Done at Once
While your clients’ needs will differ from your own, the way you upgrade them will in some respects mirror the way you establish your own internal tech renewal procedures. Accordingly, refining the process can work for you and clients. Consider the following tactics:
Emphasize Relevant Processes, Personnel, and Clients over Merely Tech
You need to determine how your MSP marketing outreach changes based on relevant factors of operation. How are your internal processes presently working? Are they “backed up” or are they at optimum? You don’t want to break something that’s already working well.
In terms of personnel, you want to find tech they can actually benefit from. If you spend $20k on some new interface system and they only use one new feature, that may have been overkill on your part. Lastly, clients need to expand from the use of new tech by your marketing team. What affects them best?
Seek Solutions That Have the Highest Levels of Balanced Simplicity
Keep it simple. Complication breeds conflict, simplicity breeds sustainability. IT itself is fundamentally complex, but there are degrees of complexity to consider. You want to go with the most balanced solution in terms of what your IT team and your marketing personnel can handle internally.
As an MSP, your level of simple operations may be slightly more complex than other businesses. Still, do your best to avoid overly convoluted operational upgrades in terms of technology.
Ask Comprehensive Questions from All Angles About Solutions
What will new tech cost and how long will it take you to recoup that cost? You want to calculate with a generous margin for error on the caution side of things. There’s a cost-benefit analysis here, but fully appreciating it will require carefully probing operations from all angles to see what the shift will do.
Sometimes a tech shift is simple and slight, sometimes it amounts to an infrastructural reset. You want to ask questions pertaining to clients, personnel, existing tech, competitors, market trends, and technology effectiveness. Additionally, look at your history of upgrade and consider new acquisitions in this light.
Hitting Your Technology Stride
In your MSP marketing, you need to ask the right questions in a comprehensive way, seek balanced solutions appropriately simple, and look at more aspects of new tech than it being the latest innovation. Such an approach to technology upgrade should help ease your transition.