Managed services marketing is often incorporating adaptive content techniques in contemporary outreach strategies. If you’re unfamiliar, adaptive content is a term which basically refers to the same content “adapted” such that it is appropriate for different kinds of media.
Since smartphone utility and other mobile devices have taken the majority of web interface away from desktop use, it becomes integral that you design all content such that it can be properly interfaced with on as many web-enabled devices as possible.
Following, several key features and strategies pertaining to adaptive content implementation will be explored to help give you a better idea of how to go about incorporating this technique:
Smartphone Engagement: Mobile Strategy Is Key
A managed services marketing campaign which has content that can be accessed on any device will increase your visibility. However, you can’t stop at mere access. Responsive, intuitive interface is additionally key.
A less-effective business will draw more clients through a smooth online presence. Ensure whatever content you adapt is easy to access and navigate through.
Personalize Content to Specific Demographics
The more personalized your content, the better. Research target markets down to the times they’re most likely to use their varying devices. Some clients will be surprisingly regular–school teachers will almost always use smartphones in the teacher’s lounge when they get a break.
A few who’ve downloaded your app can provide you ample data to reach the entire school district, if such educational facilities constitute a region of your demographic.
Don’t Forget to Provide True Value
The best content accessible across all platforms and totally personalized is absolutely useless if you don’t imbue it with relevancy. Entertainment value is good, but a better thing to do is establish yourself as an authority by providing useful, applicable information to your readers.
A managed services marketing campaign following adaptive marketing precepts must provide true value, personalize content to demographics, and design responsive mobile interface. Covering your bases here should yield ROI.