A Picture Tells a Thousand Words–Have You Written Them All Out?
An MSP blog can be hard to maintain. One of the biggest difficulties will revolve around ideas. Writer’s block is hard to contend with, but it cannot be allowed to inhibit content production.
Certainly, this is something easier to say than to do. However, there are content creation practices which can help you sidestep this pernicious productivity dampener. Consider a picture, as an example. It tells a thousand words. Now if you took a picture then wrote a thousand words about it, then broke that content up into five separate pieces of content each featuring the same picture, suddenly you’ve turned one image into a week’s worth of valuable content.
Busting Writer’s Block
Basically, what you’re going to want to do is develop a theme and stick to it. The theme should reflect the core principles of your MSP, and do so cohesively. Consider these tactics:
- The Cliffhanger – Your MSP blog should leave readers something to return to. Address a single issue from beginning to end, but show how that issue leads to something else worth considering, then leave the content on a cliffhanger.
Readers are accordingly curious, especially if the subject matter you’re focusing on represents core prerogatives of their industry or helps assuage common pain points of operation.
- Scheduling content delivery at recurrent intervals – Be regular about your content delivery–just like a serialized television show. Either at certain times during the month, week, or day, you need to deliver content. When you’re regular about it, expectation is built throughout your audience. Such expectation can lead to regularity of visitation. Your readers make perusing your blog part of their normal schedule.
- Look at multiple angles on every theme of your blog – Say you’re writing a blog whose central theme revolves around cloud computing. You could cover this subject from the perspective of your clients, showing how pain points in terms of cost or operational effectiveness can be managed. Then you could write some pieces about how cloud computing works, showing the why behind pain point resolution. From there, you could write about IoT, or decentralization, or any of countless cloud-related topics.
- Maximizing time (one hour’s footage could be a month’s content) – If you recorded an hour of footage and cut it up into two-minute bits released with a few hundred words of content on a daily basis, you could get everything done in a day or two and have content for the whole month. Find ways of maximizing content by divvying it up effectively.
Breaking Writer’s Block
For your MSP blog strategy, you should maximize time, hit topics from diverse angles, regularly release content, and effectively utilize cliffhangers. Such strategy allows you to effectively break the writer’s block, as it were, getting the most from any content putsch.