Your MSP business will likely need a website. You’ll need to ensure that your website is running in the most effective way to more securely round-out revenue. A bad website will defer prospects.
Bounce rate refers to how long those who visit your site remain there. Naturally, you want a low bounce rate. If more than 50% of visitors leave without remaining very long, you’ve got some work to do. Ensure you’ve at least done these things:
Design Intuitive Navigation
Your MSP business should have a website that’s easy to navigate. Sometimes, software engineers will design something that’s incredibly functional but not intuitive at all nor aesthetically pleasing. You’re looking for a balance here, and an outside perspective may help.
SEO agencies are very well-versed in how your prospects will perceive a site. You might contact an SEO provider that has a concentration centering on MSPs.
Be Careful to Keep Load Times Down
The faster your site loads, the more likely people are to remain there. Nobody likes waiting around for a website to load. They’re going to bounce quickly if you’ve got too many graphics, videos, or ads clogging up bandwidth. Be a spartan here; utilitarian, minimalist. Lower load times as best you can.
Ensure Sites Are Keyword- and Browser-Optimized
Your website should be something which anyone on any mainstream browser can interface with. Even browsers that aren’t mainstream may be considerable; sometimes new ones develop.
Additionally, because algorithms are what search engines rely on to source information, it’s integral you use SEO optimization techniques which include keywords. The right kind and saturation are key.
A Better Bounce Rate
An MSP business needs to have a website that is prepared to succeed. Good ways to do that include ensuring your site loads quickly on any browser, has the right keywords, and is intuitively designed for ease of navigation.