You should be well aware of relevant key performance indicators (KPIs) in your managed services marketing. These help you to determine where your content is performing well, and where it isn’t. Certain metrics will be more revelatory than others, and these will be your KPIs. Following, several will be briefly explored:
Metrics Pertaining to Effective Outreach Channels
Your managed services marketing will be more effective if you’ve got numbers telling the outreach channels that are most effective. One will likely be mobile outreach. You’ll likely also have guest blogs and, of course, your own website. Optimization of content should be able to reach mobile and stationary places of interaction.
Data Involving Which Marketing Campaigns Work
Once you figure out which KPIs define your channels, your next step will be determining what sort of marketing campaigns are most effective. Do promotions work? How about drip marketing? Do you have email marketing campaigns that are effective?
Statistics exist which demonstrate every $1 spent in email marketing yields $44 in profit. Collect data on which marketing campaigns work, and put it to work for you.
What Sort of Lead Generation Works?
You’ll want to keep numbers on which techniques generate the most leads. It’s no good to spend thousands of dollars in a marketing effort that doesn’t produce requisite ROI. Keep numbers on all your marketing outreach strategies and focus on those which work best.
You may try things to help bolster less effective techniques, but have an event horizon over which further funding is cut off. Working with SEO groups that provide marketing solutions for MSPs can help you avoid reinventing the wheel here.
Finding the Right KPIs
Your managed services marketing should focus on effective lead generation, marketing campaigns, and outreach channels. Learning proper KPIs to determine which of these areas of marketing are performing best will help you more effectively budget in terms of outreach, ideally delivering increased ROI as time goes by.