Clear Communication Is Fundamental
When an MSP business clearly communicates to staff internally, operations are streamlined toward greater efficiency. Finding the highest level of efficiency possible is a worthwhile goal for any MSP, and there are best practices you can use to reach such operational plateaus. One of the most effective involves enhancing internal communication.
Best Practices in Internal Communication Enhancement
Certainly, experimentation can yield worthwhile results, but why reinvent something that’s already been firmly established by professionals? Consultation with groups who make it their mission to increase operational efficiency will commonly advise some combination of the following:
Internal Email Schedules Supported By Evidential Data Demonstrating Effectiveness
It’s important to have communication emails sent out on a predictable schedule that employees can rely on. Use real data to support whatever conventions you make in your email. That evidence can be used to show which operational tactics work, and which operational tactics do not.
This simultaneously empowers, motivates, and educates employees. Plus, when you do it through company-wide emails, you can more efficiently get everybody on the same page. Just be sure you send those emails out on schedule, and keep doing so.
Utilize White Space In Emails, Summarize Upcoming Events, Mete Out Action Items
Your MSP business needs to consider the human element in scheduled newsletters. Emails shouldn’t be a block of text that looks like it was copy-pasted from some encyclopedia. Do that, and employees won’t read it. You need the same sort of balanced white space in your emails as you would include in general marketing.
Also, like bullet lists are used to give customers a summary of content, you should similarly summarize upcoming events in a condensed form. Lastly, specifically assign action items at the end of such emails for added gravity. When employees realize some of their assignments come from your company newsletter, they’ll be sure to read it.
Co-Opt Marketing Outreach in Emails, Show Everybody Goals, Ask What Employees Would Improve
Since you’re already using marketing tactics vis-a-vis white space, you might as well expand that out by co-opting other marketing best practices into email design. Don’t skimp on showing company goals or giving workers the Key Performance Indicators (KPIs) you use to determine success.
Lastly, include a section in your newsletter which asks employees what sort of operational things they would improve if they could. You don’t have to apply all suggestions, but you’ll find out things about operations you would be unable to otherwise.
Increased Internal Communications Efficacy Expands Operational Sustainability
Using marketing tactics in emails, spreading goals, asking for improvement suggestions, utilizing white space, summarizing events, meting out action items, establishing internal schedules, and using data to vet your claims are all excellent tactics your MSP business can use to maximize efficiency and sustainability from the inside out.