Staying Ahead of the Curve
The whole core of your MSP business is built around allowing customers to leverage technology against operational impediments toward more efficient, value-rich operations. As an MSP, you should be using the same strategies to insulate your own business against a market that is often unpredictable. There’s a curve. When everybody else catches up, you lose the edge. Until then, you can lead the pack.
Specific Strategies to Consider
Technological shifts always come, so the options below will likely have a window of effectiveness. That said, right now, the following tactics can do a lot to position your business for greater success over competitors:
Optimizing Results for “Voice Search” Customers
Your MSP business is necessarily dealing with cloud-computing, mobile network utility, and decentralization. Part of the shift in technology from on-site server arrays functioning at a core location involves increased reliance on trending tech developments. In marketing, it’s definitely worth your while to optimize SEO visibility using voice search best practices.
If you’re unfamiliar, voice search is when someone picks up a smartphone and says “Hey, Siri!” or “Hey, Alexa!”. Today, there are also “hubs” connected to search engines through varying devices which become the centerpieces of “Smart” homes. Your MSP needs to capitalize on this trend by assuring vocal searches for what you provide will lead people to you–here’s a resource to help you get an idea how this works.
Leveraging Influencers Across Social Media into Marketing
Social media influencers across Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media outlets can do a lot to help your MSP. Ideally, they would specify your products or services in an organic way not requiring your input.
Realistically, you’ll need to court the support of such social media influencers. Accordingly, do so along best-practice segues in agreement with consultants as applicable. Influencers wield lots of power today, and as an MSP, it’s wise to use them.
Chatbots, Augmented Reality (AR), Artificial Intelligence (AI)
Chatbots make customers feel they’re being taken care of immediately and can give you time to send the right people to the right customers. Chatbots operate from AI, so you’ll want to get the balance right. There’s also a strong argument for AR in marketing outreach; if you can find a way to use smartphones or other common tech in this capacity, it may be helpful.
MSPs Can See Better Returns Through Tech-Based Marketing
When your MSP business incorporates modern “voice search” options, effectively leverages the value social media influencers can bring, incorporates chatbox, and knows its way around AI as well as AR, you’re likely going to have a more positive marketing impact. Some of these options work better or worse for your MSP; getting consultation as regards MSP marketing prior to implementation can help you get started off in the right direction.