Your MSP marketing strategy should focus on target demographics. But there are always situations where you can branch out and find a new resonant demographic. Part of marketing is determining who the right demographics are and then going after what seem to be good matches. Following are a few tips to help you diversify readership on materials like a blog, netting you a new audience:
Understand Who Will Benefit from Your Provisions
Your MSP marketing team needs to know what sort of benefits your products or services make available. For example, if you’re primarily catering to school districts in terms of setup and maintenance, a good crossover might be exploring the privatized education sector; if you were only catering to public school clients previously. Know the kind of people who can benefit, seek to meet their needs, and additionally write content such that it reflects the requirements of similar, as-yet-undiscovered clients.
Have Effective SEO Incorporated
Search engine optimization (SEO) is hard to overemphasize. Most web users rely heavily on search engines, which use algorithms to deliver results matching search queries. The better your SEO, the greater your online visibility. Working with SEO agencies which focus on MSPs can save you a lot of time and aggravation, simultaneously making outreach more effective and visible to new clients.
Provide Value-Rich Content as a Thought Leader
Don’t do anything halfway. You want value ever-present in outreach. If you’re always providing valuable information regarding technology to a target audience, quickly you’ll become valuable to that audience. Through likes, shares, and subscriptions, what you do will expand visibility until you’ve become a resource— a thought leader in the tech industry.
Expanded “Surface Area”
When it comes to MSP marketing, you should increasingly endeavor to increase the “surface area” or “footprint” your MSP leaves on the web. Knowing your audience, writing in an open-ended way to new clients, effectively incorporating SEO, and designing value-rich content as a thought leader are tactics that increase visibility, netting you new readers.