Social media is pervasive and all-encompassing in today’s world. It’s on smartphones, laptops, tablets, and can even interface with groceries. Picked up a Chiquita banana recently? You’ll see a Snapchat logo under the company’s. Your MSP business can take advantage of social media.
Tactics to Maximize Social Media Utility
Firstly, keep in mind that you’ll have to proactively augment how you conduct social media outreach going forward. Even older social media outreach methods will cease to work as algorithms are tweaked by the companies hosting these platforms. With that in mind, consider these tips:
Do More Outreach, Experiment with Different Platforms
Your MSP business should have a social media presence on all applicable platforms. Some are going to be more effective than others. MySpace was king, at one point. Now it’s a little-known music platform; Facebook pulled the rug out from under them. But Facebook won’t be around forever.
Well, it might be, but it’s not going to be “king of the hill” forever. Something will come to replace it. If you’ve got a presence in established and upcoming platforms, you can be ahead of the curve.
Experiment with New Content, Step Up Outreach, and Retarget
Use different kinds of content with regularity. Written content in white paper format is good, but you also want it in short form that’s more easily digestible and can be calibrated directly to client needs. Also, pictures and videos make sense.
Step up your outreach to resonate with new and existing clients. Also, use data to help you more effectively retarget toward the best possible clients.
Rebranding, Advertisement Investment, Professional Outsourcing, Moving On
Sometimes, your brand isn’t as relevant as it used to be. You may want to rebrand on social media based on trends. Also, invest in effective advertising and consider professional outsourcing from SEO groups which specialize in serving MSPs. When all else fails, move on–sometimes a social media platform is a sinking ship, like the aforementioned MySpace.
Maximizing Social Media Effectiveness
An MSP business that rebrands when appropriate, invests in advertisement or professional outsourcing, moves on when a social media platform implodes, experiments with content, steps up outreach, retargets when necessary, increases outreach, and experiments with varying platforms will see more effective social media engagement.