When it comes to MSP marketing, you need to put resources behind that which is known to work, not that which is a possible investment. You know what almost always works, barring international catastrophe? Hard work and honest value. Part of achieving as much for your MSP will involve marketing outreach that’s authentic.
Tactics for Authenticity
ROI-rich SEO tactics require informed outreach. SEO groups that provide such options to MSPs can help you find your stride. Several things which may help you, and which such groups are apt to advise, include the following:
Have Some Focus on Answering Searcher Intent in Content
You need to understand where target clients are coming from, why, and how to meet them where they are. Usually, clients are interfacing with your MSP marketing material as a means of addressing pain points. They have operational issues, and you present means by which those issues may be resolved. So, their intent is often to find solutions.
Originality and Sincerity of Content Addressing Pain Points
Don’t repackage content, you’ve got to be original. You can repurpose that which you’ve already designed, but you don’t want to rehash that which other content providers have previously put on the web. Originality is sincere. To drive the point home, build such originality around addressing the points which drive clients to explore your online materials–around intent, essentially.
Get in the Customer’s Mind: Be Empathetic, Tell Their Stories
How have customers been burned in the past? How has your operation truly proved beneficial to your clients? Tell their stories. Tell how they were at position A, losing B amount of money, until C solution from you assuaged their pain point, and started making them money.
An MSP marketing campaign built in truth is authentic. Be empathetic, tell the stories of success defining your clients, be original and sincere, and understand searcher intent to help more effectively design content.