Your MSP business needs to have an online presence that clearly recommends the efficacy of your services. If your website looks like somebody took a digital time machine to the nineties, that doesn’t bode well for customer engagement. If your site runs like somebody stole it from the future and deposited it in the present, that’s a little better.
Specific Areas to Focus On for Optimization
Website optimization today isn’t a matter of refreshing your existing page at intervals; it’s wiser to do it as continuously as you can, that can require outsourcing. If you’re not at a place where such a thing is presently feasible, you might start by optimizing along the following lines:
Responsive Site Design for Both Mobile and Desktop Users
Mobile users have different hardware and software defining their devices than those interacting with your online marketing materials on desktop computers. Your website should be easy to interact with on either. A good idea might be a single design which is effective on either platform.
Depending on your website and who designs it, also how long it’s been around, this may or may not be possible. However, since mobile internet access is more prolific than desktop internet access today, many site designers automatically incorporate both kinds of design. If you haven’t done this already, you should.
Make Images Responsive, Assure Search Features Work Well
When your MSP business’ website has images, you’ve got to make it so they can be clicked on without negatively impacting site navigation. People expect to be able to click on images and see something extra. They also expect to be able to search for specific things on your website. Enable both design features.
Facilitate Easy Navigation and Swift Loading on Multiple Devices
When you’ve got complicated sites that are hard to navigate, that makes it less likely your customers will interact with what you’ve got to offer. Streamline navigation with an emphasis on simplicity. Similarly, assure that you don’t have too much “busy” design hampering your site’s loading time.
People don’t want to wait around for a website to load. They want to click on a link and immediately see the information they’re seeking. So have a professional veneer or “skin” on your site, but lean away from anything that slows down the site’s loading.
Functional Websites That Enhance Your Tech Brand
Such steps discussed above have notable positive impact on potential customers interacting with your MSP business’ website. Consultation and outsourcing through marketing groups who’ve built their business model around solutions for tech companies make a lot of sense here.
