Every MSP business is looking for an effective way to catch the attention of those most likely to use its services. Oftentimes, getting target customers to notice your business is harder than retaining their patronage in the years to come. Let’s take a look at a few helpful ways to grab prospective clients’ attention and sell them on your services.
Present Information in a Logical Manner
The human brain responds to information presented in sequential and logical order. Pay close attention to how your MSP business ad material is structured. Begin with a clear explanation of your value offering. Proceed to the presentation and culminate the outreach effort with a call-to-action that pushes prospects into paying customers. Fail to present information in such a logical manner and you will likely lose target prospects’ attention or even confuse them.
Information lacks legitimate meaning unless it is backed up with examples or another form of proof. Instead of telling customers about your value offering, show them. Provide some images, video or even customer testimonials with your current marketing materials. If your target audience can see the merit of your services with concrete examples, they will have something to relate to and prove that much more likely to pay for your services.
Stress Quality Over Quantity
There is no reason to inundate your audience with an endless flurry of ads. Though quantity certainly matters, the quality of your ads is much more important. Provide your target customers with high-quality ads that clearly and cogently explain your value offering and those tiny attention spans will rapidly expand. A truly engaged audience really is that much more likely to continue paying attention to the information put in front of them.
Alternatively, a disengaged audience will tune out the message in mere seconds. Resist the temptation to slam target customers with an avalanche of information. Information overload has the potential to backfire in that those exposed to your outreach efforts might become annoyed by your inbound/outbound marketing strategies. The last thing you need is for coveted clients to turn against your business and speak negatively about your company to others with similar needs.
Appeal to Emotion
If you can tell a story that target customers can emotionally relate to, you will heighten the chances of bringing them into the fold as paying customers. However, invoking emotion is easier said than done. Outsource your inbound marketing to a couple of professional freelance writers, let them flex their creative muscle and their content will get your target audience to feel emotions that drive attention and subsequent business.
When in Doubt, Keep It Short and Simple
Your MSP business’ target clients are bombarded with information throughout the day. Do not attempt to win them over with complex or lengthy ads or marketing schemes. Recognize the fact that attention spans have never been shorter. Get right to the point, communicate your company’s value offering and you stand a much better chance of getting noticed.