Autumn has arrived. The leaves have started changing. The air is crisp. The spookiest time of year is upon us. It’s the right time of year to dress your business up in a costume and start thinking about your IT marketing. Just because it’s almost Halloween doesn’t mean that building your advertising strategy has to be scary, though. With creative content marketing, you can give your clients the treats they want instead of the tricks they get everywhere else.
Make Your Content Marketing Fun
Marketing your MSP does not have to be a drag. In fact, your IT marketing can be a great way to flex your creative muscle. Creative content marketing makes your company stand out among all the rest.
Think about recent advertising campaigns you’ve seen. How many of them simply delivered facts? Which ones tried to engage you with interesting concepts while also providing the information you needed? Social media and blogs have made content marketing even easier in recent years. Instead of relying on conventional, broad marketing, you can tailor-make your content depending on the client. Some respond better to content that they’ve discovered themselves. Others get hooked by seeing a video or finding a retweet from your brand. Dynamic content creation means that you reach the prospects you want with intention and efficiency.
Provide Content Every Step of the Way
You’ve hooked your prospect. The fun, engaging content you’ve provided has drawn them to your business. This is not the time to delve straight into the sale. In order to foster their curiosity, your content marketing needs to offer information and incentives for choosing your MSP. Not only that, but you need to offer different kinds of content. Other companies fall into the trap of only using one medium. They maintain a fierce presence on social media but they neglect to blog. They make subtle landing pages but fail to provide information using infographics. Your content marketing needs to be diverse. Even if you work in a niche and offer specialized MSP services, take the time to expand your message across multiple platforms.
Broaden the scope of your advertising throughout the entire sales process. Doing so gives your potential client a better picture of who you are and why your MSP is the right choice for them.
Simplicity is Key
A multi-platform, creative, and engaging marketing campaign is great, though it doesn’t mean anything if it’s too complex for your potential clients. People looking to use your service don’t need to hear lots of jargon. They don’t want to have to wade through dense, convoluted websites to find the information they want. Ineffective content creation is a sure fire way to lose a prospect.
Streamline your content marketing strategy. Your marketing materials need to be visually pleasing but not overwhelming. Find a balance. Keep landing pages simple. Make your website intuitive instead of leading visitors on a wild ghoul chase. Build paths of interest to your site and within it. This will drive traffic to your brand. Above all, streamlining your content means keeping your message simple. Clients want to know what they get out of choosing your company above others. Your campaign needs to tell them what is in it for them.
Conclusion
Effective IT marketing is essential to building your MSP business. Diverse content marketing strategies make for a dynamic, successful way to set your brand apart. If you want your business to succeed, you have to approach your marketing in creative and fresh ways. Don’t be afraid to dress up your brand’s message in the right costume for the occasion— doing so may work so well that it will scare you.
