You need to take social media presence into account if you want your MSP company to be relevant and competitively viable in today’s digital market. There are best practices to consider, and if you’ve got a bad reputation on social media outlets, it’s going to negatively impact you.
Tips in Maximizing Social Media Profiles
Generally, you want to post regularly, respond to interaction quickly, be interesting, be professional, and be relevant. However, there are some additional considerations you may want to take into account as you manage your social media profiles:
The More Followers, The Better
Your MSP company needs to have as many followers as possible, but they’ve got to be real followers. The more, the better. But, there are bots out there. Bots are either fake accounts managed through AI or a cavalcade of fake accounts managed by real people for secondary purposes.
Bots can be competitors, they can be intelligence agents with the government, political operatives, hackers, or foreign individuals with other interests. Regardless, you don’t want bots. You want real users, so be careful not just to add profiles. Vet them first.
SEO Optimization Is Fundamental
Every post needs to be optimized for social media. SEO stands for “Search Engine Optimization”, and there are a number of different ways to apply this to your posts.
Keywords, pictures, videos, size of paragraphs, localization, and other methods all help increase SEO. Multiple social media profiles do as well. Work with SEO groups that specialize in serving MSPs for best results here.
Sharing Posts, Reviews, and Optimizing for Local Searches
Share reviews and posts from your network referencing your products, services, or MSP in general. Get into a practice of posting and sharing such information. Additionally, incorporate geographical locality by mentioning the name of where you are as much as you can–in a professional way, of course.
Effective Social Media Optimization
An MSP company that shares posts, optimizes for SEO and steadily increases social media followers should see positive outcomes from social media management efforts. If you’re not on social media, it makes sense to put yourself out there as an MSP.