The best business blogs present the company in a marketable manner and attract a steady stream of new clients. Perhaps most importantly, a blog with high-quality content will establish the company as a legitimate, trusted authority. The surprising truth is blogging has become a weakness for plenty of businesses. Too many business owners and managers rush into blogging without a gameplan or any notion of just how important this online content really is. Here are easy ways to attract many more online visitors and real-world clients to your MSP blog:
Feature Keywords and Key Phrases in Blog Posts
Your MSP blog posts should be crafted with SEO in mind. Insert strategic keywords and key phrases in your blog posts to ensure those searching for such words/phrases find your blog and website. So, take some time to think about or even research the words and phrases your target clients are likely to search for. Intersperse these words/phrases in your content, and it will be that much easier to connect with those in need of your services.
Identify the Target Audience
Identifying the ideal keywords and key phrases for your blog posts is only half the battle. You must also understand those likely to use your unique services. Take some time to define your audience before crafting a series of in-depth blog posts. Consider what your target audience needs, the problems they have, what they care most about, the questions they are likely to pose, and so on. Keep this information in mind when deciding on blog subject matter.
Connect Your Blog to Other Marketing Efforts
Blogging is a form of inbound marketing in its own right, yet it requires supplemental marketing for full impact. Tie in your other marketing initiatives to your blog posts. If your company is highlighted in the media, include it in a blog post. If you are advertising discounts on social media, add a link to your Facebook, LinkedIn or other social media platforms to your blog posts.
Use an Editorial Calendar
Predictability is the name of the game when it comes to search engines, clients, and those who consume your blog content. Do not post several times a week or month and disappear for the next several weeks. Be consistent. Establish an editorial calendar to ensure you publish blog posts at specific intervals.
Make the Most of Your Blog
Continue to update your MSP blog with new, informative content, and momentum will gradually build to the point that you notice meaningful results in your bottom line. When properly managed, your blog really can become a valuable inbound marketing tool. In fact, insightful blog posts that solve problems have the potential to go viral and become the gift that keeps on giving as that many more people check out your website and consider your services with each additional blog visit.