In order to remain competitive and grow with the market, you will need to work in close cooperation with a competent MSP marketing rep. With the advancement of technology in the corporate world, businesses of all sizes are enlisting the help of managed service providers (MSP) in executing and strategizing their IT systems. This high demand confirms that there are lucrative opportunities in the arena of managed services. To take advantage of these big opportunities, you need to invest heavily in a stellar sales team that will promote your business and give it an edge over the competitors. Below are qualities to look for when hiring marketing representatives:
1. Unparalleled knowledge of marketing
Technology has transformed the face of marketing such that the job descriptions, duties, and expectations of current marketing reps differ significantly from those 10 years ago. The current marketers must keep up with technology and current trends in the marketing arena. They must understand how social media, video, conversions, search, and analytics function in the marketing mix. Specifically, reliable marketers should appreciate the role of authenticity in modern marketing and understand the relevance of social media and digital marketing in steering high-quality referrals.
2. A zeal for cultivating relationships
An MSP marketing rep is not a salesperson on a mission of making huge one-time sales. This expert exists to promote strong, devoted relationships between your clients and your MSP business. Apart from being intimately familiar with your offerings, your marketer must possess the necessary skills for nurturing deep connections with your customers on your behalf.
3. Strong online presence
This trait goes hand-in-hand with an in-depth understanding of the marketing principles. For the word-of-mouth marketing to produce tangible results, your marketer must leverage a variety of platforms and channels to relay information to as many people as possible. It does not necessarily mean that your potential marketing representative must have thousands of followers on Facebook and Twitter. However, he/she must have a strong online presence and an extensive network that is highly engaged.
4. The capability to collect feedback and offer groundbreaking insight
Products and services cannot be 100% perfect. It is the responsibility of your marketers to collect feedback based on their experience with your offerings plus interactions with your clients and competitors. The information gathered by your marketers will offer critical intelligence, which will assist you in optimizing your referral marketing strategy.
Confidence is a valuable quality of an MSP marketer. The expert must have confidence in himself or herself. He/she must display a respectable first impression. The marketer should be poised, assertive, and self-confident without necessarily being over pushy. If your marketing expert is resilient, he/she will interact with clients effectively without holding grudges.
6. Team player
Marketing is getting more complex as each day passes. The current marketing consists of SEO/SEM, paid ads, social, market research, and other disciplines. It is hard for a marketing rep to master all these disciplines. Therefore, the professional should be a team player. He/she must work closely with employees of other departments in order to achieve the goal of your business. You must conduct thorough vetting procedures when you are recruiting marketing reps that will be responsible for improving both the online and offline presence of your MSP business.
7. Outstanding communication skills
Possession of excellent communication skills is a key recipe for succeeding as a marketing representative. However, the industry is full of marketers who do not have sound communication abilities. Ability to communicate goes beyond verbal communication; it also involves exemplary writing skills. Outstanding writing skills allow marketing specialist to create succinct and efficient campaigns, email copy, and ads.
Choosing the best MSP marketing rep is a crucial part of your marketing plan. The marketing representative will help in building your MSP business, allowing you to reach to more clients and to outsmart your competitors. It is worth noting that your marketing rep serves as the image of your company. Thus, you must pick the right image for your business.