When it comes to your MSP business, outreach techniques are in continual shift. What worked a decade ago could get you knocked to the back of search engine results pages (SERPs) today. The crux is how integral SEO truly is.
Search engine optimization (SEO) is key to visibility. Working with professional agencies which deal in both SEO and MSP solutions can be key, but there are steps you can take on your own, as well. You might start by excising ineffective SEO from your content design strategy. Here are techniques you should quit doing or avoid:
An MSP business needs to have a variety of keywords in its content. You want location-specific keywords, short keywords, long-tail keywords, and proper levels of saturation. This last concept is vital.
Keyword stuffing used to work in terms of SEO, but now search engine algorithms have grown wise to this tactic and will spike you if you are seen by this software to be over-saturating.
Content That Isn’t Specific
Keywords that aren’t related to content or are only marginally related to it are also a bad idea. Your content should address specific topics with relevant, useful data. Additionally, keywords should match what the content is written about. Specificity is key.
Links of an authoritative, editorial or elucidative kind are good; but too many can flag your content. Just like keyword stuffing, savvy marketers soon discovered a ubiquity of links would lead to increased visibility, and so started essentially “spamming” links throughout content.
But not all links are created equal, and oftentimes they quit working if they lead to a site that’s no longer up. Ensure all your links work, that they’re relevant and that you don’t include an overabundance of them in your content. Balance is key.
More Reliable Outreach
An MSP business should avoid link spam, content that isn’t specific, and keyword stuffing. Additionally, it makes sense to remain as relevant as possible on shifting SEO trends.