An incredibly powerful tool for your MSP business marketing campaign is sending emails to your customers. It boosts engagement and conversions. But, what do you do about emailing subscribers during the COVID-19 pandemic?
Are you wondering what type of content to provide or if you should send emails at all? You might even feel sheepish about bothering your customers with emails while so many are emotionally and financially distraught right now. But, it’s important to consistently connect with your customers during this time of crisis.
Read more about how you can still keep in touch and support your customers during COVID-19, just in a different way.
Offer Support During the Crisis
When you send your emails, it’s essential to keep away from marketing your products and services. Instead, focus on the health and safety of your customers. Offer your support during these uncertain times.
Remember that your customers are barraged with bad news every day during this pandemic. Most likely, you’re weary of trying to hold your MSP business together, as well.
If you can rise above your business troubles and offer emails with inspiring stories, helpful tips and step up with solutions that help your customers in need, they’ll remember your empathy when all this is behind them.
Create Relevant Content
Be sure to go over the content of your emails with your marketing team. Confirm that the topic and tone of your communication is appropriate. COVID-19 affects every aspect of your customers’ businesses and personal lives.
Because of this, it’s a huge challenge to reach out to them with the right tone and information. Ensure that your content is relevant to the crisis while using an empathetic voice to show your concern. Let them know you’re ready to help them get through the crisis by staying connected and offering support.
Ensure Content Is Up-to-Date
Your customers need factual content. They want to be informed during the pandemic rather than reading false news or rumors about what’s happening. Make sure you’re a trusted source of information in the MSP industry.
This will give your customers the facts they need the most to plan for the future. Let them know how COVID-19 will affect their businesses and back up your content with reliable, verified sources.
Use the Right Tone
You can’t go wrong using an honest tone that has authenticity. You have to find the right balance between trying to stay upbeat but not downplaying the severity of the crisis. The main thing is to calm the fears of your customers.
You don’t have to try to know everything. Just let them know that you’re all in this together. Emphasize that as things change, you’ll all collaborate and reach out to help each other adapt to a new way of doing things.
Show Compassion and Understanding
Both you and your customers are unsure about what the future holds, but your MSP business content can help relieve some of the uncertainty they feel. So, continue honest, authentic and factual communication with your customers to help guide them through the COVID-19 crisis.
