IT marketing grows or contracts as your business does, though that growth could be an inverse relationship. That is to say, when the rest of your MSP infrastructure contracts, this may be in part to facilitate larger marketing budgets.
Different situations require different budgeting strategies. Regardless of linear or inverse relationships, you’re going to have to scale marketing protocols around the direction your business is headed. Consider these provisos as you do so:
Facilitate Built-In Scalability
IT marketing considerations should be built-in to your infrastructure scalability plans. Any MSP should have designs on scaling outward. This is going to be a big part of your business. Technology tends to expand in exponential spurts, and you should expect to grow. But there will be “thin” or “famine” times as well, so you need contraction contingency plans as well. If you’ve got built-in scalability already, excellent. However, if you don’t, go over operations and figure out where you can re-structure things appropriately.
Educate Your Team Appropriately
Your team needs to be appraised of your scaling plans, and you need to proactively educate them so that they’re an active part of forward growth paradigms. Keep them educated on transitions and ensure they know what to do when the time is right.
Delegation, Automation, and Metrics
Built-in scalability and education of your MSP’s team require proper delegation. You’ll need to establish a command pecking order of sorts and ensure all in management roles understand fully their responsibilities.
Automation saves a lot of time and money here, helping you automatically scale up in certain areas as possible. Lastly, metrics on all operations help you determine the success of scaling, varying needs in terms of expansion or contraction going forward, and many other vital pieces of information necessary for sustainability.
IT marketing should grow or contract with your MSP. Ensure delegation, automation, metrics, education, and pre-planned scalability tactics are properly applied to your operation for maximum efficiency and sustainable growth.