If you’re wondering if it’s worth it to commit your time and effort into an MSP blog, the answer is, “Yes”. Blogging is an easy way for you to share your knowledge and advice to your target audience. When you post educational and relevant content, along with answering questions and having conversations with your readers, you’re building your brand, credibility, and value. As your audience gets to know you, they’ll see you as a valuable resource for helpful information, which can lead to conversions.
Avoid Blogging Burnout
Once you start your business blog, keeping it updated with fresh, interesting content can be overwhelming. Many bloggers suffer from blog burnout after publishing weekly blog posts, which ends up with abandoned blogs. Just remember that you have a purpose for your business blog, which is to attract prospects that lead to sales. Here are a few tips for avoiding blogging burnout:
- Understand your blog’s objectives – Knowing your blog’s objectives can help you avoid burnout because you can focus on targeted information. Many times, blogs fail because they have no objective or organization. Let your objective guide your content.
- Develop a schedule – If you create a blogging schedule, rather than waiting for an inspirational idea to strike, you’ll have more success with your blog. Between blog posts, scour MSP industry sources that focus on your niche that you can use for brainstorming blog post ideas, then just pick one to publish according to your schedule.
- Use Google Analytics – Stay inspired by using Google analytics, which gives you in-depth information about which posts get the most visits, where your visitors come from and the percentage of repeat and new visitors. This feedback will inspire you to write the content your target audience wants.
Write Educational, Relevant Content
Keep in mind that your MSP blog is not a place for advertisements. Nothing turns off potential customers as much as being deluged with advertisements when they visit a blog.
Your business blog is all about helping your target audience by giving them what they need. What will attract prospects to your blog is your passion for helping your readers solve problems. This lets them see you as a human being who cares about their success.
When you write your content, be concise. This doesn’t mean writing a few words with a link to your website. After all, your blog represents your business and your expertise. Write your posts in short, concise sentences and always edit your content for typos, spelling errors, and broken links before clicking submit.
If you’re vying for an edge, tapping into the blogosphere with your MSP blog can increase your visibility. When you know your target audience, what they’re interested in and what they care about, then you can provide them with content that’s better than all the other countless blogs out there.