IT marketing solutions become more effective if you focus on emphasizing quality at a core level. Certain common means of outreach have become trite and overdone.
Here are three things you should incorporate in your contemporary marketing strategy which will enable core outreach and likely increase conversions:
Make Your Materials About Your Target Market
IT marketing shouldn’t focus on how quick, streamlined, and effective your technology is. It needs to focus on the value such tech brings to clientele. How will paying you money save them money in the long run? Will it make them more competitive? Will it solve costly problems? Will it allow them to downsize staff? Will it allow them to facilitate their own products and services more efficiently in terms of cost? Use case-studies, client testimonials, and hypothetical projections based around average numbers. The point is: make the client your core focus, rather than that which you provide.
Get professionals on your staff who understand the niche of your MSP and can authoritatively write content in an effective way. Avoid AI-spun content, avoid content that solely seeks to manipulate algorithms. You want value-rich content designed by writers who understand both the technology and the demographic to whom it is targeted.
With regards to case studies, you have ample opportunity to tell a story to your prospects which helps them imagine themselves how your services could positively impact them. Perhaps start with the conflict of your “protagonist”— in this case, the client you helped. Show how your services acted as a “hero” to slay the “dragon” of costly infrastructure or whatever is appropriate. Or you can spin a hypothetical tale casting the reader as the protagonist. Get creative, write with authority, and bring in quality writers to help imaginatively flesh out your content.
IT marketing which seeks to re-invent content paradigms at the core can reach clients more effectively, and consistently. Consider existing strategies and where they can be improved.