Your MSP blog is one of the most powerful marketing sources you have to distinguish your company from the competition. An informative blog with quality content lets you actually speak to your customers and prospects. It not only builds your credibility, but improves your search ranking.
Did you know that Demand Gen Report says that 71 percent of B2B buyers prefer learning about business services from blog posts during their buyers’ journeys?
By consistently publishing content on your blog and optimizing it for SEO, you can improve the number of visitors to your website. So, how do you optimize your blog posts so they show up in more searches?
The following SEO blogging tips will help you blog your way to success:
Know Your Target Audience
Before writing your blog posts, get back to the basics. Do you understand your target audience and what you can do to benefit them?
Remember, they’re the ones you need to convince to purchase your services. So, it’s your audience that you need to focus on when writing your MSP blog.
Share Informative Content
The trick to connecting with your readers is to write interesting, informative content. You want to make sure your stories attract your readers, engages them and educates them.
When you’re writing, think like your audience. Use language they’re familiar with rather than industry jargon. Also, make sure your stories highlight your brand vision and goals.
As Google crawls your blog, it looks for quality content that’s updated frequently. So, creating a publishing schedule ensures your posts are frequent and fresh.
A recent study by Orbit Media says that the length of blog posts is 53 percent longer today than six years ago. This averages to about 1,236 words.
Because consumers expect educational, informative content, business bloggers spend more time than ever creating long-form articles. Since writing a detailed blog can take hours, many business owners outsource their content.
If you’re still writing 500-word blog posts, consider increasing them to at least 1,000 words, then you’ll get the strongest results for your time spent writing.
Keep in mind that long-form content increases your page ranking, creates more engagement and gives your audience the information they need.
Include On-Page SEO
It all starts with a headline that grabs their attention. Also, make sure you incorporate on-page SEO to get your posts noticed in the search engines. This includes:
- Title tags
- Meta description
- Heading tags
- Alt tags for images
- Geographic location
All of these SEO tactics increase your chances of being discovered by search engines.
Is Your Blog Doing Its Job?
Your MSP blog can make or break your marketing strategies. Are you taking the time to create consistent, compelling blog content that attracts and engages your target audience?
Following these SEO tips can help your business blog boost your traffic, generate leads and increase conversions. Start showcasing your expertise with timely, relevant content that encourages your readers to explore your website.