An MSP business may incidentally be deferring clients. Sometimes the market dries up, for example. Consider floppy disks, then compact disks, and even MP3 players. CDs replaced floppies, MP3 players replaced CDs, and now smartphones have replaced MP3 players.
Issues to Consider
Old markets still exist, but they transition. Tech companies which don’t transition as the markets do lose those markets. Additionally, there are other issues to consider that could be deferring your clients:
Outdated Service Provision
Any given MSP business is in a difficult spot in terms of retaining viability. Here’s the thing: technology continuously transitions. Every 18 months, it doubles on itself at the highest levels, and that exponential expansion trickles down.
If you’re not in balance with this transitional trend, you will be left behind. Part of keeping customers attracted to you is retaining the most cutting-edge service provision it’s possible for you to.
Pricing Structure Either Too High or Low
If you have pricing that is too low, savvy clients will expect you to drop the ball or that you are struggling so hard you’ve had to pull the rug out from under yourself in terms of what you can sell. If your pricing is too high, they’ll be driven away for financial reasons.
There’s a balance where you’re slightly above the market average, but below over-priced competition. Working with SEO groups that focus on MSPs can help you find the most appropriate balance.
Poor Location/Premises, Marketing, and Service
If your location is out of the business district and looks as though it’s in decline, that’s going to scare away clients. Poor marketing will also lose clients, as will poor service. You need good service, clean premises, and effective, continuously-updated marketing.
Overcoming Known Issues Which Defer Clients
An MSP business with a good location, effective marketing, qualitative client service, balanced pricing structure, and up-to-date service provision should defer the least amount of clients; ultimately becoming more attractive for its self-betterment.