An MSP business has much in common with a restaurant which creates new dishes based on old favorites. A master chef knows what will work, and what probably won’t work. Additionally, this individual knows how to successfully experiment with ingredients to produce desirable dishes.
There can be some trial and error in the process, but chefs know how to get around this: they outsource. Ever been to a “fusion” restaurant which mixes, say, Hispanic seasonings with old American standby dishes for a result like a delicious chipotle burger?
Three Key Ingredients
Well, the same kind of thinking can apply to how you put together your MSP products and services. Instead of trial-and-error to reinvent the wheel, you can mix-and-match “ingredients” in the “dish” of your service delivery to produce the most favorable outcomes. With good counsel, make your plans for war, as the saying goes. Many consultants would counsel your MSP to consider these three tactics:
Continuously Expand the Service You Provide
Your MSP business is in a sphere of economy in continual shift. There’s always something new out there. If your business is going to succeed in this rapidly shifting market, it’s key to have your finger on the pulse of new services out there, providing them reliably as soon as the bugs are worked out.
Or, even before if you’ve got faith in the new product or service, sometimes it’s advantageous to get ahead of the competition with a new service provision–but do your homework. Go too far too fast, and you could damage your reputation in the eyes of clients.
Optimize Technological Ecosytems–Buff Up Your “Stack”
Keep an eye on competitors and other local tech contemporaries to get an idea of what works best in terms of operational organization. The operational “stack” characterizing your business needs to be refined similar to how you expand service provision.
There will always be something that can be improved. However, technological thresholds will be that which reveals the direction to go. There’s a balance. If it’s too costly to upgrade, you’re better treading water until the new organizational solution becomes more affordable.
Leverage Information Toward Establishment of More Efficient Operations
Cloud computing, IoT (Internet of Things) technology, “private” IoT networks (read: edge computing), and MDM (Mobile Device Management) provide you with exceptional data that can be used toward optimization. Collect information at all operational levels to determine where outreach augmentation may be necessary. If you don’t have CRM (Customer Relationship Management) software options, you may want to look into them. Also, aligning sales and marketing teams is sensible for most MSPs.
Getting the Recipe Just Right
For the best operational success in marketing and infrastructure, your MSP business should leverage information toward efficiency, optimize tech stacks proactively, and continuously offer new products or services as they become available.