Your MSP services should have many benefits for small to medium-sized businesses and must always be proactive in business-related improvements for your customers. The basic day-to-day workings of a company will necessarily be in the forefront of the minds of their managers. As a result, IT often falls by the wayside or is completely forgotten about. A 2016 disaster recovery survey by Evolve IP has shown that even when small businesses have an IT presence, the owner or CEO of the business can still be out of touch with the preparedness of their company when it comes to disaster recovery. The survey shows that almost three-quarters of managers think their company is capable of dealing with a disaster when less than half of the IT associates think the same.
The problem lies with immediacy. Since a company can continue with its day-to-day tasks perfectly well, it can seem like an unnecessarily large expense to prepare for disaster recovery; that is, until such time as a disaster strikes.
Insufficient Disaster Planning
Another issue for companies is that they may think they are preparing for disaster properly. However, when their systems are adversely affected, they discover that their backups were not sufficient to allow them to restore their data. The causes of a disaster can be numerous, but the most frequent are hardware and server malfunctions, followed by power outages and environmental disasters. When you link this with the fact that even when companies do prepare for a disaster properly, they may not have given enough thought to where they store their backup data, it means a service disruption could be catastrophic.
If the backup data is held onsite or even in a remote data center that isn’t far enough away, environmental disasters can potentially affect the backup as well. Of course, hardware malfunctions can occur anywhere. The last thing a company needs is the disaster to hit their backup site as well, causing an irreversible issue where no data can be restored.
How Your MSP Can Help
Your MSP services should be perfectly placed to be able to sell benefits to businesses in these cases since the importance of disaster recovery cannot be underestimated. As most companies hold sensitive information on their clients and staff and carry out most of their business online, any loss of access or usability can be disastrous for a firm. There’s also the costs of downtime for their staff, missed sales, the time taken to restore their data and get back up and running again, and the possibility of their clients losing confidence in their ability to keep data secure and carry out their business successfully.
Since the cloud is an ideal way of protecting backed up data and software, you should also be mentioning the benefits of this, along with the loopholes associated with ad hoc data recovery systems. Disaster recovery as a service (DRaaS) should be suggested as a way of protecting their data and services if a disaster befalls them, leaving the worry and technical issues to you as an MSP with many years of planning and recovery expertise.
Your MSP services should offer disaster recovery solutions since it can be difficult for company managers to understand the difficulties that may be thrust upon them in the event of a disaster, it is up to you to explain the issues that may arise if they remain unprepared for the worst. Companies need to know that by not having a disaster recovery plan in place, it can spell the end for their business. You should proactively warn your customers about this deficiency since you are perfectly placed to offer a solution that is all-encompassing and probably covers aspects that the business may not have even thought of. You can also do this at a more reasonable price than clients may have expected. It is up to you to protect their business and to show them that you are capable of doing that for them.