It’s essential for your business to have a website. Not only that, there’s no question that you also must have an MSP blog. Through blogging, you can create interactive conversations with your customers, prospects, and colleagues. Blogging gives your company more credibility and visibility. The following blogging tips will help you build your brand, encouraging customer comments, testimonials, questions, and feedback:
Keep It Simple
Your blog posts don’t have to be complex. Keep them simple and straightforward, getting right to the point with topics that interest your readers. Online attention spans are short, so your content must grab the audience immediately. Short, updated posts that only take a few minutes to read will keep your readers coming back.
Create Diverse Content
Diverse posts attract more readers as the content is more interesting. If you’re having trouble coming up with new ideas, invite your employees to contribute content or create a team that focuses on writing valuable, varied content.
Invite your audience to participate by asking questions. Encouraging them to comment and share their views increases your visibility. It also keeps your blog relevant and buzzing with vibrant and challenging discussions.
Educate Your Audience
Readers expect to find information they can use to help them with their own businesses. Writing down your customers’ questions and concerns can help you find relevant topics for your blog. Once you understand your audience, give them the information they need. They will come back again and again once they see you as a trustworthy authority.
Become a Gateway
Provide links to content that’s of interest to your prospects, such as statistics, industry news, webinars, infographics, upcoming events, and case studies. By providing them with resources, your blog will become a ‘one-stop-shop’ for your customers and prospects, increasing your traffic. The more information your readers can access, the greater your chance more people will see your posts.
Insert an RSS Feed
Inserting the code for Really Simple Syndication (RSS) allows your reader to subscribe to your blog feed. When they do this, they’ll receive an e-mail with a link to your new posts. Having an RSS feed also promotes your business by listing your MSP blog on RSS directories.
Keeping your blog updated consistently is one of the most important aspects of successful blogging. Designate blogging time, setting aside one or two days a week dedicated to blogging. Updated content also enhances your company’s SEO position.
Add Social Media Buttons
Make sure you add social media share buttons to your blog. If your readers feel that your posts are insightful and helpful, all they have to do is click on the Facebook, Twitter, Google+ and LinkedIn buttons to share your content. There’s no denying the impact social media can have on marketing your business, connecting to prospects and customers.
Incorporating an MSP blog to your content marketing strategies is another tool for communicating with your target audience. In this fast-paced, competitive world, take advantage of all the tools available to get the word out about your business. Imagine being able to reach, inform and influence thousands of people, strengthening your brand and finding quality leads. This is what blogging can do for you!