How effectively you can implement your IT marketing strategies determines how successful you are at converting leads into sales. Understanding the marketing sales funnel concept is a great way to use.
Stages of the Marketing Sales Funnel
There are four different stages in this to convert your target client into someone who actually completes the transaction to purchase your IT products and services. Knowing what your target clients think about and consider at each stage of the funnel can help your MSP tailor your IT marketing to better suit them at that stage. Here is a breakdown of the different stages:
Before you even begin to think about making those sales, you need your target market to be aware of who you are and what kind of IT services you offer. It is important to put a lot of effort towards brand awareness. There is a range of techniques at your disposal to push your name forward, both online and offline. You can use anything from social media, viral, or email marketing, blogs, and search engine optimization. On the offline front, you can increase visibility at expos and trade shows.
The second stage in the marketing sales funnel involves taking the leads generated in the brand awareness stage and increasing interest for a high conversion rate. You need to push your brand further by providing more relevant information and showing what differentiates your services from others in the industry. This is the time to really focus on the database of leads you have already collected.
This stage is known as the commitment to consideration stage. As potential clients begin to move towards making a purchasing decision, you have to be there with them providing additional information and answering all their queries. You can also employ other marketing channels including paid ads on social media and on search engines. This is your opportunity to convince your target market.
In the final stage of the funnel, after all the work and follow up has been done, it’s finally time for the final purchase action. When the customer’s needs connect with what you are offering, and you have successfully convinced them of that, you can close the sale. If they have a positive experience with you, they can be instrumental in spreading the word about your services and thus creating additional leads for you.
To succeed in your IT marketing efforts, you need to use a basket of techniques that appeal to potential clients at different stages of their search for products and services. The marketing sales funnel is a great way to conceptualize the creation of a lead down to the closing of a sale.