As a managed service provider, you want to use any edge that you can to get the attention of potential clients. Think about all the great benefits and services you provide to these individuals. Your clients are probably experiencing the fantastic help desk environment that you bring to them. For those that have yet to experience this, though, how do you use your MSP marketing to your advantage to get these services out there?
It all comes down to promoting what’s going to matter most to your potential clients. Think about the types of issues that your customers may encounter from an IT perspective. As time goes by, there are going to be things that come up that require your attention as a managed service provider. If you have a help desk set-up that they can reach out to, they will greatly benefit from it. Those providers that don’t have this though will have clients waiting days for a response, leading to unnecessary waiting and potential downtime.
The Value of the Help Desk
There’s a lot of value in the form of a help desk that you should be using as part of your MSP marketing materials. Think about all the amazing customer service benefits that go along with having a full-fledged help desk that’s designed to assist all your clients, on the spot.
It all comes down to response time and availability when you are talking about a help desk. If you have a client that runs into an issue or just has a question that they need to have answered, you need to be prepared to get that response to them. This is going to boil down to the help desk that you have established.
Use it for Marketing
You want to drive home the customer service, the help desk response times, and the quality of the answers being provided as part of your marketing materials. These are things you should be able to push to the consumers out there. When you get a potential client, see if they respond. Even if they don’t, that doesn’t mean that you should be giving up. These types of cold case files may creep back up again.
It’s all about getting your company out there and trying to promote what you do the very best. That may be the help desk support you provide, or it may be something else on top of that. As an MSP marketing professional, you want to have a good understanding of all the strengths that you have. Take even these cold cases and continue working and they may eventually turn into warmer leads. The more work you do to drive home the benefits and the value you provide, the more clients that will be brought to the table.