Cloud Computing: The New Tech Boom
MSP marketing must account for a business environment that’s in constant flux. This has always been the case, but as technologies expand one on another, that flux increases in its cyclic development. It’s like an EKG monitor on a patient with blood pressure spinning out of control. First, there’s one beep every two seconds, then two, then four, then eight, then— bam! Cardiac arrest.
In this instance, “cardiac arrest” is likely what many futurists are calling “the singularity,” when the network of computers and supporting tech reach a true level of self-awareness. This level of change will be so substantial that its ultimate implications are unpredictable. Right now, we’re on the cusp of that change. It has been expected since the innovation of the computer hit during WWII when the allies banded together and pooled mental resources to crack the German Enigma Code. While the singularity will occur is likewise unpredictable, but here’s what isn’t: ignoring technological innovations as they come will leave you “in the dust” of developing technology. Right now, the current stage of development is steeped in cloud computing.
Substantial Benefits of the Cloud
With cloud computing, many costs can be curtailed while previous advantages are retained. Consider the expense of maintaining, upgrading, and repairing an on-site server array. Now, consider the cost of a monthly subscription to a cloud computing solution which includes Hardware as a Service (HaaS/IaaS) and Software as a Service (SaaS). You can store files, develop applications, and run all infrastructural needs from a cloud-sourced option at a fraction of the cost. It’s no wonder small businesses the world over are jumping on the cloud and not looking back. It saves them money, allows them to consolidate resources, and thus, facilitates outward expansion as well as profitability.
MSP marketing that ignores this reality is going to slowly slide towards irrelevance. With the cloud, instant trials are supported by small initial purchases. If your MSP offers cloud provisions, then you can implement new solutions very quickly, and test them just as fast. Furthermore, services can be coherently packaged together for maximum effect and client benefit. Look at what’s included in a basic data protection bundle:
• Data Loss Prevention
• Business Continuity Facilitation
In most cases, these things can be sourced in a way that is ultimately more affordable and effective than an on-site server option could be.
A Closer Examination
If you’ve got an endpoint terminal and you want to back it up, you’ll need some backup solution like an external hard drive. Think about it critically: a bottom-dollar endpoint terminal like an HP or Lenovo laptop will be two to three times the cost of a backup drive. These days, you can get between one and three terabytes for around $100, depending on where you buy and the quality of the product(s) purchased. The backup at the endpoint level is 1/3 to 1/2 the cost of the actual portal. Why shouldn’t the same ratios apply to a server array?
If you want an in-house solution, you’re going to need an in-house backup. Maintaining, updating, upgrading, troubleshooting, and installing such a secondary backup system will ultimately be half as much to a third as much as your primary system at a minimum.
Contrast that with a cloud solution providing all that for a low monthly expense that, over the course of five years, costs less than an internal system, while yet providing the same level of utility— and in many cases more— than such an in-house system. In the end, the only advantage an internal solution has over the cloud is proprietary security. But this is a very little advantage when you consider the hybrid solution and the lack of integral nature to all data. If you’ve really got information that absolutely cannot leave the premises of your operations, you can usually keep that data consolidated from the rest and stored on a tiny private server much less expensive than the massive infrastructure required for an entire operation.
You can have your cake and eat it too, even if you’re working at the highest top-secret levels of government. MSP marketing employing such solutions will be competitively superior.